To help teams improve their efforts by informing them of your user learnings, and vice versa. To transfer inactive users to the archive as they are no longer engaged with your marketing. To find complementary businesses and transfer links between websites to improve referral traffic and SEO authority. To transfer onto a new software platform […]
It’s easy to think of the website as a tool for the marketing team to acquire new leads, but the website is a tool that the entire company can use to achieve their goals and provide value across the user’s journey. Once you’ve launched the initial website, expanding your efforts to also include paid marketing […]