True Or False? The Two Primary Focus Areas Of The “Optimize” Theme Are Conversion Rate Optimization And Personalization.

Which Statement Best Describes Why It’s Important To Run Experiments To Test The Action Items Your Team Is Building?

Running experiments is important for having a structured way to learn about your users and how the business can interact with them. Running experiments is important to be able to report every single action your team implemented to management. Running experiments is important to keep your team busy on documentation and critical thinking. Running experiments […]

What Is The Difference Between A Launch Pad Website And A Traditional Website?

The end result is a fully built website for both. It’s the behind-the-scenes process involved in the launch pad site that the company and users don’t see that enables a faster launch. A launch pad and a traditional website do look quite different. Launch pad websites are much smaller and require a great deal of content to […]

Imagine While Planning Your Yearly Budget, Your CEO Asks You, “We Have Many People Asking For Funding. Why Should We Invest In Continuous Improvement? Can’t We Just Stop At The Launch Pad Website?” What Is The Best Response?

“The continuous improvement of our website is an investment in driving even more value to our users and better results for the company. In a 2017 web design agency survey, it was found that running GDD resulted in 16.9% more leads and 11.2% more revenue six months after launch!” “Investing in continuous improvement ensures that […]