The website launch often falls behind schedule and runs over budget. Most decisions about the website are based on assumptions and are from the company’s point of view. Poor results happen because there are minimal improvements made after the launch. A and B A and C A, B, and C Download HubSpot Growth-Driven Design Certification […]
A directional mindset the team should use to think through building and optimizing the website. It’s used to help direct and focus the team. The branding and styling of the new website, which is often compared to competitors’ websites. A process used to audit the existing website and find different search engine optimization opportunities. A […]
Conversion rate optimization efforts are just one piece of a bigger puzzle. The bigger puzzle is the Growth-Driven Design methodology. Growth-Driven Design primarily focus on uncovering what to build, whereas conversion rate optimization is primarily focused on testing the effectiveness of what you build. Growth-Driven Design is a way of thinking, and conversion rate optimization is the step- by-step process of […]