True — most of the content on a website is not critical to the success of the site, so it is better to simplify and delete it. True — the only way to ensure a quick launch is to remove all of the content except the most important pages. False — the second way to […]
A directional mindset the team should use to think through building and optimizing the website. It’s used to help direct and focus the team. The branding and styling of the new website, which is often compared to competitors’ websites. A process used to audit the existing website and find different search engine optimization opportunities. A […]
To help teams improve their efforts by informing them of your user learnings, and vice versa. To transfer inactive users to the archive as they are no longer engaged with your marketing. To find complementary businesses and transfer links between websites to improve referral traffic and SEO authority. To transfer onto a new software platform […]