True or false? You can create recurring dashboard emails to send reports to your team consistently.

Fill in the blanks: You want to build a custom report to determine which channels help you generate the most marketing qualified leads. If you were building a bar chart, ____ should go on your x-axis, and ___ should go on your y-axis.

Count of Contacts; Original Source Original Source; Count of Contacts Create Date; Lifecycle Stage Create Date; Count of Contacts The correct answer is: Original Source; Count of Contacts

How often should you be checking your attribution reports?

Once a week Once a month Once a quarter Never The correct answer is: Once a quarter

If you want to emphasize the touchpoints that initially captured leads’ attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?

J-shaped attribution Time-decay attribution U-shaped attribution Last-touch attribution The correct answer is: U-shaped attribution