You are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as “people seeking to retire” is an example of what?
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How do buyers perceive the pros and cons of each solution? What symptoms are your buyers experiencing? What criteria do buyers use to evaluate the available offers? Who needs to be involved in the purchasing decision? Download HubSpot Inbound Marketing Certification Exam Answers (PDF)