Within Search Ads 360, what feature should you use to make sure campaign structure, targeting, and creatives are updated automatically to reflect any changes?

Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?

Budget bid strategies Data-driven attribution Conversion cart data Custom Floodlight variables The correct answer is: Custom Floodlight variables

While working with your athleisure client, you learn that they want to know what yoga pants are driving the most sales. What would you set up in the Floodlight column of Search Ads 360 to obtain more info about their conversions before the start of the holiday shopping season?

You’d set up conversion cart data. You’d set up budget bid strategies. You’d set up custom variables. You’d set up custom metrics. The correct answer is: You’d set up custom metrics.

To figure out how to allocate a quarterly budget across each product and across each campaign, where within Search Ads 360 would you look?

You’d look in Experience Hub. You’d look in Performance Center. You’d look in Overview page. You’d look in Reports. The correct answer is: You’d look in Performance Center.