A vision is a state of affairs you want to bring into being. A goal is a metric outcome you can check off a list. A goal is a vision with metrics attached to it. Goals are rigidly defined, while a vision is a vague aspiration. A vision is a long-term plan for an entire organization. A […]
Modern buyers do the majority of their buying research before talking with sales, so marketing and sales need to work together to make sure online information matches the information used by the sales team. Inbound helps with targeting larger companies, while normal sales enablement tactics work better when targeting smaller accounts. Sales enablement can only […]