Search Ads 360 Certification

While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?

Sara TaylorComments Off on While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?
  • You should tell them to evaluate at the ad group level.
  • You should tell them to evaluate at the campaign level.
  • You should tell them to evaluate at the keywords level.
  • You should tell them to evaluate at the portfolio level.

The correct answer is:

  • You should tell them to evaluate at the portfolio level.

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Search Ads 360 Certification

If your client asks where to apply labels in their Search Ads 360 campaign, how should you respond?

Sara Taylor

By saying that labels can be applied to ad groups, campaigns, bid strategies, and ads. By saying that labels can be applied to bid strategies, campaigns, keywords, and ads. By saying that labels can be applied to ad groups, campaigns, keywords, and ads. By saying that labels can be applied to bid strategies, dimensions, campaigns […]
Search Ads 360 Certification

You want to learn what happens after transactions occur on your site so you can look for cross-sell opportunities and include new products in your next campaign. Within Search Ads 360, what tool should you look at?

Sara Taylor

You should look at custom floodlight variables. You should look at budget bid strategies. You should look at conversion chart data. You should look at data-driven attribution. The correct answer is: You should look at conversion chart data.
Search Ads 360 Certification

To both drive conversions and track how those conversions are prompting users to respond, what should you set up in Search Ads 360, along with a data-driven attribution model?

Sara Taylor

Set up automated channel groupings. Set up keyword groupings. Set up multichannel groupings. Set up custom channel groupings. The correct answer is: Set up custom channel groupings.