Search Ads 360 Certification

While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?

Sara TaylorComments Off on While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?
  • You should tell them to evaluate at the ad group level.
  • You should tell them to evaluate at the campaign level.
  • You should tell them to evaluate at the keywords level.
  • You should tell them to evaluate at the portfolio level.

The correct answer is:

  • You should tell them to evaluate at the portfolio level.

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Search Ads 360 Certification

Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?

Sara Taylor

The number of clicks and conversions falls below the data requirements. Historical data is transferring to the new model created. The model was created during the bid strategies learning period. There are too many keywords included in the bid strategy. The correct answer is: The number of clicks and conversions falls below the data requirements.
Search Ads 360 Certification

Your client creates hand-painted desk calendars. They’re wondering what the optimal window of time might be to review the performance of their Search Ads 360 campaign. How do you respond?

Sara Taylor

You tell them it would be four conversion cycles. You tell them it would be five to six conversion cycles. You tell them it would be one conversion cycle. You tell them it would be two to three conversion cycles. The correct answer is: You tell them it would be two to three conversion cycles.
Search Ads 360 Certification

What’s Search Ads 360?

Sara Taylor

Search Ads 360 is a marketing management tool that allows you to budget, purchase, and automate a maximum of 40 search campaigns in real time and at scale. Search Ads 360 is a marketing management tool that allows you to manage, automate, and optimize your search engine marketing campaigns in real time and at scale. Search […]