While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?

• You should tell them to evaluate at the ad group level.
• You should tell them to evaluate at the campaign level.
• You should tell them to evaluate at the keywords level.
• You should tell them to evaluate at the portfolio level.

The correct answer is:

• You should tell them to evaluate at the portfolio level.