Which user characteristic may NOT be used to change keyword bids in AdWords?

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Active Users report Cohort Analysis report Users Flow report User Explorer report Download Google Analytics Individual Certification Exam Answers (PDF)

What is not a benefit of using segments to analyze data?

Isolate and analyze specific conversion paths using conversion segments Permanently modify the data in a view Compare behavior metrics for groups of users like Converters vs non Converters Analyze users by single or multi-session conditions Download Google Analytics Individual Certification Exam Answers (PDF)

What is a “secondary dimension” in Google Analytics?

An additional report dimension for more specific analysis An additional report metric for more specific analysis A dashboard widget that offers more specific analysis A visualization to understand the impact of data Download Google Analytics Individual Certification Exam Answers (PDF)