Which user characteristic may NOT be used to change keyword bids in AdWords?

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Second-to-last-click attribution Assisted conversion Primary conversion Secondary conversion Download Google Analytics Individual Certification Exam Answers (PDF)

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

Multi-Channel Funnels Channel Groupings Attribution modeling Conversion tracking Download Google Analytics Individual Certification Exam Answers (PDF)

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school” Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include” Custom Include filter with field “Campaign Name” and pattern “back to school” Custom Include filter with field “Page Title” and pattern “back to school” […]