Which user characteristic may NOT be used to change keyword bids in AdWords?

What feature collects company-specific data such as Member Status?

Custom Filter Event Tracking Custom Dimension Custom Metric Download Google Analytics Individual Certification Exam Answers (PDF)

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Second-to-last-click attribution Assisted conversion Primary conversion Secondary conversion Download Google Analytics Individual Certification Exam Answers (PDF)

Filters let you include, exclude, or modify the data you collect in a view.

True False Download Google Analytics Individual Certification Exam Answers (PDF)