Which user characteristic may NOT be used to change keyword bids in AdWords?

What feature must be enabled to use Multi-Channel Funnels?

Advertising Features Goals or Ecommerce Custom Dimensions In-page Analytics Download Google Analytics Individual Certification Exam Answers (PDF)

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

Session Hit Product User Download Google Analytics Individual Certification Exam Answers (PDF)

What is a “metric” in Google Analytics?

 The numbers in a data set often paired with dimensions.  A segment of data separated out in a report for comparison.  A dimension that can help you analyze site performance.  The dates in your date range. Download Google Analytics Individual Certification Exam Answers (PDF)