Which TrueView ad format is billed by CPA?

Which TrueView ad format is optimized for lift in ad recall?

TrueView for action TrueView in-stream TrueView discovery TrueView for reach Download Google Ads Video Certification Exam Answers (PDF)

What constitutes a video engagement conversion in a TrueView for action campaign?

User watches 10 seconds of the ad and converts within three days. User watches 10 seconds of the ad and converts within seven days. User watches the entirety of the ad and coverts within 30 days. User sees an impression of the ad and converts within 24 hours. Download Google Ads Video Certification Exam Answers […]

Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?

Attract, Baseline, Call-to-action, Distract Automatic, Bold, Callout, Disrupt Attract, Brand, Connect, Direct Audience, Bait, Connect, Divert Download Google Ads Video Certification Exam Answers (PDF)