- Bidding strategy
- Ad relevance
- Ad Rank
- Expected clickthrough rate
- Ad landing page experience
The correct answer is:
- Ad relevance
- Expected clickthrough rate
- Ad landing page experience
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Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?
By presenting users with catalog options for a product. By dynamically using negative keywords, based on a user’s website content. By attracting users with creative assets. By providing users with relevant information up-front. Download Google Ads Search Certification Exam Answers (PDF)
Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?
The recommendations are tailored to the specific account. The recommendations only apply to select keywords. The recommendations provide general insight from Google. The recommendations are created by higher-level account executives. Download Google Ads Search Certification Exam Answers (PDF)
An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?
The campaign could be improved by 60% if the listed recommendations are followed. The campaign is running 40% over budget. The campaign is 40% optimized for the given keywords chosen by the previous campaign manager. The campaign is 60% less optimal than other company campaigns. The correct answer is: The campaign could be improved by […]