Google Ads Video Answers

Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

Knowledge GlassComments Off on Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?
  • Capture, act, retarget
  • Tease, amplify, echo
  • Promise, sell, recall
  • Introduce, inform, inspire

Download Google Ads Video Certification Exam Answers (PDF)

Related Post
Google Ads Video Answers

How can Google’s Consumer Patterns audience signals help an advertiser connect with their target audience?

Knowledge Glass

By reaching people based on where they shop or eat. By reaching people who are subscribed to channels related to their products. By reaching people who are performing searches on the advertiser’s products. By reaching people who have recently experienced a major change in their lifestyle. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Which YouTube Analytics report can give you the average view duration for all of the videos on your brand’s channel?

Knowledge Glass

The frequency report The audience retention report The watch regularity report The view demographic report Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?

Knowledge Glass

Offer a prize for watching to the end and require sign-up to receive it. Use familiar faces like celebrities, YouTube creators, or influencers. Use current music selections from top artists in specific music genres. Include branding and calls-to-action in the entire length of the video ad. Download Google Ads Video Certification Exam Answers (PDF)