Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

Which TrueView ad format is billed on a CPM basis?

TrueView discovery TrueView for reach TrueView for action Download Google Ads Video Certification Exam Answers (PDF)

Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube. Which YouTube format would Yvette recommend to her client?

Sponsored Cards TrueView for Action Non-Skippable Video Overlay Video Download Google Ads Video Certification Exam Answers (PDF)

What’s a key benefit of bumper ads?

High audience attention Reach to outside sites High signal value Low skip rate Download Google Ads Video Certification Exam Answers (PDF)