Google Ads Video Answers

Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

Knowledge GlassComments Off on Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?
  • Capture, act, retarget
  • Tease, amplify, echo
  • Promise, sell, recall
  • Introduce, inform, inspire

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Google Ads Video Answers

In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)

Knowledge Glass

Leverage the power of audio in your ads to lift brand awareness. Use video shots from movies and television shows to get attention. Force a user into a sign-up or e-mail capture to exit the ad display. Film ads that have a depressing emotional factor to gain sympathy. Increase your ad’s pacing to capture attention and keep it longer. […]
Google Ads Video Answers

When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?

Knowledge Glass

7 days 30 days 14 days 45 days Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Which percentage of YouTube ads are audible?

Knowledge Glass

90% 80% 100% 95% Download Google Ads Video Certification Exam Answers (PDF)