There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]
When a visitor or contact comes to your site from a paid social post that’s associated with one of your HubSpot campaigns When a visitor or contact comes to your site from any asset that’s associated with one of your HubSpot campaigns When a contact is imported to HubSpot When a visitor or contact comes […]