Select all that apply. Which of the following UTM parameters should you always add to your tracking URLs?

You want to build a report that answers the question: “How many marketing qualified leads do I have and how am I getting them?” Which dimension should you put in your breakdown by area?

Latest source Source of last booking in meetings tool Lead source Original source The correct answer is: Original source

What insight can be found in the device types report?

The percentage of your website traffic accessing your site through desktop, mobile, or tablet The exact users that prefer to browse your website using their desktop, mobile, or tablet How many visitors to your site are using a mixture of devices The breakdown of browser types by device types to contextualize user preferences The correct […]

Select all that apply. Which type of metrics can help you evaluate the health of your Engage stage?

Sales pipeline velocity Referral rate Average deal size Sales cycle length The correct answer is: Sales pipeline velocity Sales cycle length