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Google Digital Garage Certification

Which of the following metrics could help you understand which blog post is resonating the most with your audience?

April 21, 2020Knowledge GlassComments Off on Which of the following metrics could help you understand which blog post is resonating the most with your audience?
  • Session duration
  • Page views
  • Referral traffic
  • Unique page views

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Google Digital Garage Certification

Which of the following is an accurate definition of what a content marketing campaign involves?

April 23, 2020Knowledge Glass

Creating and posting content ad-hoc when you have the time The creation of time-sensitive content that can be published through various channels Regularly emailing customers with news about a business’s products or services The creation and promotion of online materials with the goal of increasing interest in a product or service Download Google Digital Garage Certification Exam Answers (PDF)

Google Digital Garage Certification

When creating a presentation based on lots of data, what principle should you bear in mind?

April 21, 2020Knowledge Glass

Show all the information available, to give your audience as much context as possible Tailor your approach to your audience in order to tell a better story Stick to visual graphics only, as everyone will prefer this presentation format over tables and text Present all information in the same way because everyone interprets things similarly […]

Google Digital Garage Certification

Which Of The Following Actions Would Be Most Effective For A Business To Take In Order To Help Them Progress Towards Achieving Their Content Marketing Goals?

April 20, 2020Knowledge Glass

Personalising content to make each customer feel important, taking into account available data about each individual customer. Reducing the number of channels used for content marketing to only those channels with the highest referral numbers, thus saving money Identifying audiences who view their content, and ensuring those specific audiences get targeted in the future, with […]

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Which of the following will you need to start an email marketing programme?
What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?

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