Which of the following is NOT a way to strategically utilize marketing automation and AI in your customer-facing processes regarding cadence and content?

You are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as “people seeking to retire” is an example of what?

Creating a buyer persona Journey mapping Implicit segmentation Explicit segmentation Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What is a marketing experiment?

A marketing experiment is a form of market research in which your goal is to discover new strategies for future campaigns or validate existing ones. A set of statistical rules that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization. A measure of the likelihood […]

True or false? Social content is only used during the attract and delight stages of the inbound methodology.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)