HubSpot Contextual Marketing Certification

Which of the following is NOT a reason to have consistency from page-to-page?

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  • According to the “mere-exposure effect” study, humans like familiarity.
  • Your website shouldn’t make users do extra work to understand the content between pages.
  • Consistency helps the flow of your website.
  • Consistency is one of the primary factors for increasing the conversion rate.

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HubSpot Contextual Marketing Certification

How can you avoid confusing or frightening your visitors when creating contextual marketing?

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Don’t surprise your visitors with personalization tokens where they don’t expect them. Don’t use generic dynamic content – make sure that the information is personal. Make your content as friendly as possible. Don’t worry about it – over time, internet users will get used to seeing their information. Download Hubspot Contextual Marketing Certification Exam Answers […]
HubSpot Contextual Marketing Certification

In order to create a good user experience, simplicity is an important consideration for the website’s appeal.

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HubSpot Contextual Marketing Certification

Which of the following is NOT a way that contextual marketing can help to increase conversion rates?

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It delivers offers that are more easily found in search engine results. It delivers offers that are relevant to the visitor’s needs. It delivers offers that align with the correct stage of the visitor’s buyer’s journey. It delivers offers that are new for the visitor. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)