Which of the following is an example of a Smart Bidding strategy?

You want to set up conversion tracking. What’s the first step you should take?

You should add a conversion tracking tag to your website or app after modifying it in Google Ads. You should request a snippet of code from your web administrator and add it to your website for everyone you want to track. You should modify the tag for your website or app after requesting it from […]

What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?

You could turn off the ads to stop traffic. You could use more general keywords. You could reduce campaign budgets. You could add more negative keywords. The correct answer is: You could add more negative keywords.

If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?

The calls are tracked by the conversion name for the advertiser’s store. The calls are tracked by a dynamically created Google forwarding number. The calls are tracked by the phone number listed on the advertiser’s official store website. The calls are tracked by the assigned Google Click Identifier (GCLID) set up in the advertiser’s account. […]