Which of the following is an example of a Smart Bidding strategy?

A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?

Pageview Purchase Lead App installs The correct answer is: Lead

How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?

By the assigned Google Click Identifier (GCLID) set up in the advertiser’s account By the conversion name for the advertiser’s store By a dynamically created Google forwarding number By the phone number listed on the advertiser’s official store website The correct answer is: By a dynamically created Google forwarding number

To evaluate their campaigns, what should marketers do?

They should use lifetime value analysis to examine the impact to brand lift metrics. They should focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate. They should check whether the result of a specific objective exceeded or fell short of its goal. They should check whether all the budget was […]