Which of the following is an example of a Smart Bidding strategy?

If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?

By dividing the total conversion value by the total cost of all ad interactions By dividing the number in the conversions column by the total eligible interactions By dividing the total conversion value by the number in the conversions column By dividing the total cost by the number in the conversions column The correct answer […]

To turn marketing insights into action, what action should you take?

You should increase the frequency of underperforming ad creatives. You should increase investment in an underperforming channel. You should focus on the right audience for the message shared in that stage of the buying journey. You should shift budgets from well-performing channels to underperforming channels. The correct answer is: You should focus on the right […]

In what way can the power of Google’s AI be beneficial to advertisers?

By replacing the need for analytics solutions By optimizing performance in real time By reducing the volume of search conversions By minimizing marketing insights The correct answer is: By optimizing performance in real time