Which of the following is an example of a Smart Bidding strategy?

If you want to know how well your Google Ads account will perform, what estimate should you use?

You should use optimization score. You should use recommendation score. You should use attribution score. You should use quality score. The correct answer is: You should use optimization score.

If a campaign falls short of its target goal, how might it be described?

It might be described as an email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12% It might be described as a video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%. It might be described […]

What’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant?

A Google tag will replace Tag Manager, which has less accurate data. A Google tag is used to deploy and modify both Google and third-party tags. A Google tag is a tag snippet for Google Shopping that’s needed for A Google tag is a JavaScript framework, also known as gtag.js. The correct answer is: A […]