Which Network Has The Longest Life For A Piece Of Content?

Why Are UTM Parameters So Valuable To Your Social Listening And Monitoring Program?

They help my pages load faster via social networks. They track who initially shared my company’s content out on social media. They allow me to track where traffic is coming from on social media. They’re really just a nice-to-have for big marketing campaigns. Download HubSpot Social Media Certification Exam Answers (PDF)

What Should You Do If Your Competitor Has A Big Public Blunder?

Send my sales team to follow up with every negative post about the incident so that we can take this opportunity to win their business. Amplify the competitor’s blunder, telling your followers “See this? We would never do this.” Maintain a helpful approach and have empathy for the company’s missteps. Reply thoughtfully and empathetically to […]

What’s The Difference Between Social Listening And Social Monitoring?

Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective. Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research. Social listening can only be done natively within each social media […]