True Or False? A Buyer Persona Is As Important As Business Objectives When Developing A Social Media Strategy.

Why Is Content Moderation Important For User-Generated Campaigns?

To copy the content for use on the company website and in other advertising To engage the community and reward those who go above and beyond To police any incorrect usage of brand logos and assets None of the above Download HubSpot Social Media Certification Exam Answers (PDF)

What Do We Mean When We Say You Should Post An “80/20 Mix” On Social Media?

20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations. 80% of your social content should promote your brand, and 20% of your social content should be anything that truly interests your audience and engages them […]

Voice Refers To:

The distinct and steady personality or style of your brand. A particular identity or image that’s regarded as an asset to a company. The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience. The set of human characteristics that are attributed to a brand name. […]