True Or False? When You Use Language In Your Social Responses That Is Too Casual, You Lose The Respect Of Your Audience.

What’s The Difference Between Social Listening And Social Monitoring?

Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective. Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research. Social listening can only be done natively within each social media […]

What’s The First Step Organizations And Brands Need To Take When Establishing A Social Media Policy?

Educate employees on the importance of having a social media policy for all team members within the organization. Reward the employees who are shining stars and are doing the right things on social media. Research best case studies for brands that are using social media policies effectively. Determine what not to do for social media […]

When Developing Your Brand’s Tone, _______ Is Key.

timing budget context personality Download HubSpot Social Media Certification Exam Answers (PDF)