Because flywheels were only recently invented, but funnels have been around for much longer. Because funnels are powered by gravity, just as businesses are anchored by revenue. Because companies that don’t use the inbound methodology are inherently funnel-shaped. Because many business charts show conversion rates, and those charts are often shaped like a funnel. Download HubSpot […]
The method by which you encourage someone on your site to move down your funnel. The method by which you encourage someone to visit your site from social media. The method by which you encourage someone to spend 30 minutes or more on your website. The method by which you encourage someone to read your well-crafted automated […]
The inbound methodology has arrows to show the direction your flywheel should spin. The inbound methodology is shown as a circle. It presents the flywheel that will drive your businesses growth. The only way to make your company operate like a flywheel is to use inbound techniques. The inbound methodology represents a funnel that exists […]