Fill The Blank: When Managing SEM Campaigns, The Best Way To Optimise Your Quality Score Is To Improve The _________ Of Your Keywords, Adverts, And Landing Pages.

If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?

Retargeting with a display ad encouraging newsletter sign-up Redesigning your website Creating a Facebook page for your business Retargeting with a display ad that has a discount coupon Download Google Digital Garage Certification Exam Answers (PDF)

What Can You Achieve If You Divide Your Search Engine Marketing Account Into Relevant Campaigns And Ad Groups?

Drive more traffic to your website Target more people in different areas of the world Ensure people see relevant ads that relate to their search query Stop using negative keywords Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

The number of sales you make from the ad The cost of each ad you publish The cost of creating the ad A prediction of sales you can make from your ad Download Google Digital Garage Certification Exam Answers (PDF)