When creating videos for social media, how should you hold your phone when recording?

You’re in a meeting with your marketing team discussing the performance of your company’s social media community. A new team member suggests tracking the company’s profit margin as a key performance indicator (KPI) for the social media community. How do you respond?

Agree, detailing a plan to correlate profit margins directly with social media activities. Explain that while company profit margin is important, it’s not a direct KPI for a social media community. Instead, focus should be on indicators like number of members, engagement metrics, and referral traffic. Suggest that a one-track approach is best, proposing that […]

How much of your advertising budget should go towards ad spend?

10% 30% 40% 50% The correct answer is: 40%  

Which of the following is a crucial factor to consider when developing a social commerce strategy?

Partnering with influencers A strong radio presence Ignoring user-generated content Minimizing mobile optimization The correct answer is: Partnering with influencers.