When building a website for a business, what type of design should it have in order to be ‘mobile friendly’?

Why are search engines a great place for a business to be found?

People pay to use search engines, so there is a wealthy customer base there People who search are actively looking for information, products or services Search engines are a big trend these days Search engines guarantee new customers Download Google Digital Garage Certification Exam Answers (PDF)

When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

To see personal data about the person who bought from you To understand what is working and what is not To increase your budget to get more traffic To advertise internationally more easily Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following can help you gain visibility in search engines?

Adding relevant content that highlights the location of your business Including your address on your Twitter account Optimising your site for desktop devices only Adding a list of shops local to you on your website Download Google Digital Garage Certification Exam Answers (PDF)