A semi-fictional representation of your ideal customer based on data. The demographic information of a particular sales prospect. A categorization of leads that indicates how “sales ready”? they are. A story that describes your sales process from the buyer’s point of view. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
Helping them stop using whatever their previous solution was, even if they were “making do”? without a product. Helping them cancel any contracts with other service providers. Helping them understand why they should never go back to using their old solution. Helping them encourage their friends not to use the solution they were using previously. […]
True False Download HubSpot Sales Enablement Certification Exam Answers (PDF)