What’s one benefit of using responsive display ads?

Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?

In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management. Its summary report provides executive summaries of total cost and bidding. It provides “recommended insights,” which are focused on Topic Targeting. Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies. Download Google Ads Display Certification Exam Answers (PDF)

Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.)

Text ads Responsive Display ads Call-only ads In-stream video ads Uploaded ads (Image & AMPHTML) Download Google Ads Display Certification Exam Answers (PDF)

Which type of automated bidding strategy is Target return on ad spend (ROAS)?

Conversion-focused bidding Revenue-focused bidding Consideration-focused bidding Awareness-based bidding Download Google Ads Display Certification Exam Answers (PDF)