What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning helps her set the appropriate bid for each and every auction. Download Google Ads Display Certification Exam Answers (PDF)

Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?

He wants to leverage Google’s automation technology to drive direct sales of his products. He wants to engage with users who intend to purchase his products and are actively researching them. He wants to get his Display Ads in front of as many people as possible. He wants to generate dynamic ads to reach specific […]

How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?

It allows them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites. It allows them to focus their campaigns on either Gmail or TrueView, in order to better isolate specific audiences. It enables them to create online purchasing options native to Display ad formats. It allows them to choose […]