- Performance Max, Shopping, Display
- Shopping, Performance Max, Display
- Shopping, Performance Max, Search
- Performance Max, Search, Display
The correct answer is:
- Shopping, Performance Max, Search
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While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?
You should tell them to evaluate at the ad group level. You should tell them to evaluate at the campaign level. You should tell them to evaluate at the keywords level. You should tell them to evaluate at the portfolio level. The correct answer is: You should tell them to evaluate at the portfolio level.
What metrics are different yet still complimentary between Search Ads 360 and Google Analytics 4?
Return on investment (ROI) Return on ad spend (ROAS) Engagements Conversions The correct answer is: Conversions
Your client creates hand-painted desk calendars. They’re wondering what the optimal window of time might be to review the performance of their Search Ads 360 campaign. How do you respond?
You tell them it would be four conversion cycles. You tell them it would be five to six conversion cycles. You tell them it would be one conversion cycle. You tell them it would be two to three conversion cycles. The correct answer is: You tell them it would be two to three conversion cycles.