HubSpot Inbound Certification

What Kinds Of Information Does Your Sales Team Likely Need Included In Each Persona?

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  • The size of the target market represented by each persona.
  • The full name, title, and direct phone number of the persona so they can reach out and initiate a sales conversation.
  • The goals and challenges the persona typically has that your product can help with.
  • They’re quota for the number of sales they need to close with that persona each quarter.

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HubSpot Inbound Certification

What Is The Relationship Between Your Company’s Purpose And Your Buyer Personas?

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Your company’s purpose is found by combining your buyer personas together into a single company persona. Your company’s purpose describes the culture your employees experience while buyer personas describe your company’s responsibility to customers. The people who buy from your company (personas) are the only ones who understand the mission your company is trying to […]
HubSpot Inbound Certification

True Or False? Attracting Is The Role Of Marketing. Engaging Is The Role Of Sales. Delighting Is The Role Of Services.

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HubSpot Inbound Certification

Fill in the blank. To build trust with your target audience, you need to align with the way they _________. (Choose all that apply.)

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