Google Ads Search Certification Answers

What is one way that Performance Planner helps businesses increase sales?

Sara TaylorComments Off on What is one way that Performance Planner helps businesses increase sales?
  • By providing a discount on all ads after purchasing a license
  • By choosing ad types that your target demographic finds most appealing
  • By relying on customer feedback for optimal ad placement
  • By maximizing the number of conversions for a spend scenario

The correct answer is:

  • By maximizing the number of conversions for a spend scenario.

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Google Ads Search Certification Answers

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

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So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns from becoming “Limited by Budget” Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?

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Adding more specifics to the ad. Tweaking the speed of your website. Decreasing the bid for the ad. Cloning the ad multiple times. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

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The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%. The higher expected click-through rate will lead to a higher Ad Rank. The ad will lead to a higher cost-per-click for the advertiser. The advertiser will receive more bids in the auction. Download Google Ads Search Certification Exam Answers (PDF)