Ideal customer profiles are for business-to-business sales teams, while buyer personas are for sales teams that sell directly to consumers. Ideal customer profiles broadly describe a target market, while buyer personas define specific sorts of people in that market. Ideal customer profiles describe your existing customers, while buyer personas are based on your leads and prospects. Ideal […]
Persuade the buyer to shorten their buying timeline. Generate a response of any kind from the buyer. Help the buyer make progress in defining or solving their problem. Move the buyer into the next stage of the buyer’s journey. Download HubSpot Inbound Sales Certification Exam Answers (PDF)
