Google Ads Measurement Answers

What does the term attribution mean when used to describe an advertising-related occurrence?

Sara TaylorComments Off on What does the term attribution mean when used to describe an advertising-related occurrence?
  • Attribution means determining the cost of each asset used in a marketing campaign.
  • Attribution means determining how much credit to award a client for their referral.
  • Attribution means determining how much credit each step of a process should receive.
  • Attribution means determining how much cost each channel requires.

The correct answer is:

  • Attribution means determining how much credit each step of a process should receive.

Related Post
Google Ads Measurement Answers

Store visits conversion tracking can be described in which way?

Sara Taylor

It requires sufficient data to accurately report store visits and pass Google’s privacy thresholds. It has no mininum impression or click requirements. It’s available in all countries and regions as long as it’s not a sensitive business type or account. It’s available for all business types, but only in certain countries. The correct answer is: […]
Google Ads Measurement Answers

If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?

Sara Taylor

If they call to ask about a test-drive If they fill out an email subscription form If they recommend the car on social media If they view an online advertisement for a car The correct answer is: If they view an online advertisement for a car
Google Ads Measurement Answers

If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?

Sara Taylor

By dividing the total conversion value by the total cost of all ad interactions By dividing the number in the conversions column by the total eligible interactions By dividing the total conversion value by the number in the conversions column By dividing the total cost by the number in the conversions column The correct answer […]