Google Ads Measurement Answers

What does the term attribution mean when used to describe an advertising-related occurrence?

Sara TaylorComments Off on What does the term attribution mean when used to describe an advertising-related occurrence?
  • Attribution means determining the cost of each asset used in a marketing campaign.
  • Attribution means determining how much credit to award a client for their referral.
  • Attribution means determining how much credit each step of a process should receive.
  • Attribution means determining how much cost each channel requires.

The correct answer is:

  • Attribution means determining how much credit each step of a process should receive.

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Google Ads Measurement Answers

If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what’s the likely source of that data discrepancy?

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