Google Ads Measurement Answers

What does the term attribution mean when used to describe an advertising-related occurrence?

Sara TaylorComments Off on What does the term attribution mean when used to describe an advertising-related occurrence?
  • Attribution means determining the cost of each asset used in a marketing campaign.
  • Attribution means determining how much credit to award a client for their referral.
  • Attribution means determining how much credit each step of a process should receive.
  • Attribution means determining how much cost each channel requires.

The correct answer is:

  • Attribution means determining how much credit each step of a process should receive.

Related Post
Google Ads Measurement Answers

What are two capabilities of Google Tag Manager? Choose two.

Sara Taylor

It allows you to quickly and easily update tags on your website or mobile app from a web interface. It can only be used to deploy and modify third-party tags. It has collaboration and versioning capabilities. It’s a JavaScript framework that’s used to add Google tags directly to web pages. The correct answer is: It […]
Google Ads Measurement Answers

Maximize Conversion can be described in which of the following ways?

Sara Taylor

Maximize Conversions aims to achieve an average return on ad spend (ROAS) equal to a desired target. Maximize Conversions is the safest bidding strategy for all business types to optimize their bidding. Maximize Conversions uses machine learning to capture as many conversions as possible within a daily budget. Maximize Conversions automatically limits conversions that don’t […]
Google Ads Measurement Answers

If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what’s the likely source of that data discrepancy?

Sara Taylor

It’s probably due to the fact that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. It’s probably due to the fact that Google Ads reports clicks against the date/time of the event that […]