What data from Microsoft Advertising Intellgience might you use to adjust bids and/or bid adjustments?

You can adjust your bidding so ad spend will go toward the best performing devices. True or false?

True False Download Bing Ads Accredited Professional Exam Answers (PDF)

What is the key tactic in optimizing your PPC ads?

Keyword optimization Ad optimization Targeting optimization None of the above All of the above Download Bing Ads Accredited Professional Exam Answers (PDF)

Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?

Broad match Phrase match Exact match Negative keyword Download Bing Ads Accredited Professional Exam Answers (PDF)