What data from Microsoft Advertising Intellgience might you use to adjust bids and/or bid adjustments?

With pay-per-click search advertising, when are you charged?

Each time your ad is displayed on the search results page. Each time a customer makes a purchase from your website. When your ad goes live. Each time a customer clicks your ad. Download Bing Ads Accredited Professional Exam Answers (PDF)

Which of these Scripts options are available to you in Microsoft Advertising?

Reuse your Google Ads scripts by copying and pasting Finding a predefined script within the reference documents. Enabling complex operations through writing your own customized JavaScript code Manage your scripts under Logs in the main Scripts page All​ of the above Download Bing Ads Accredited Professional Exam Answers (PDF)

Why is it important to choose the right keywords? (Select 2)

Prevents your campaign from being paused Helps more customers find your ads. Drives more relevant traffic to your website. Lowers your incremental bids. Download Bing Ads Accredited Professional Exam Answers (PDF)