What are the two types of main navigation menu structure?

True or false? A personalization token has a default value set automatically.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:

The information is current. You have the information needed to be able to personalize. The information is accurate. Personalization has been enabled for the properties you’re using. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

How can you avoid confusing or frightening your visitors when creating contextual marketing?

Don’t surprise your visitors with personalization tokens where they don’t expect them. Don’t use generic dynamic content – make sure that the information is personal. Make your content as friendly as possible. Don’t worry about it – over time, internet users will get used to seeing their information. Download Hubspot Contextual Marketing Certification Exam Answers […]