What Are The Three Core Tenents Of Inbound?

What Is The Definition Of A Buyer Persona?

A semi-fictional representation of your ideal customer based on real data and some select educated speculation A lead in your database A true view of your personas A completely fictional representation of your ideal customer based on real data and some select educated speculation Download HubSpot Inbound Certification Exam Answers (PDF)

How Can You Apply Flywheel Thinking To Your Company’s Budget?

By investing as much money into things that drive customer happiness—such as support teams and product improvements—as you do into acquiring new customers through marketing and sales. By making sure funds are evenly distributed to each section of the flywheel. Marketing, sales, and customer support should each have equal proportions of the overall budget. If […]

What Is The Relationship Between Your Company’s Purpose And Your Buyer Personas?

Your company’s purpose is found by combining your buyer personas together into a single company persona. Your company’s purpose describes the culture your employees experience while buyer personas describe your company’s responsibility to customers. The people who buy from your company (personas) are the only ones who understand the mission your company is trying to […]