What Are The Three Core Tenents Of Inbound?

True Or False? A Call-To-Action Must Be A Button.

True False Download HubSpot Inbound Certification Exam Answers (PDF)

What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?

Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas. Back office teams often have key insights to offer during the creation process and should be invited to help create your buyer personas. Back office teams should own the buyer persona creation process because […]

Which of the following is NOT a “job dimension” that Jobs Theory might uncover?

Demographic information Functional requirements Financial requirements Personal identity Download HubSpot Inbound Certification Exam Answers (PDF)