Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?

Using phrase match Using exact match Using broad match Using keyword targeting The correct answer is: Using exact match.

A Search ad’s auction-time ad quality is affected by three factors. What are they? Select 3 Correct Responses

Ad relevance affects auction-time ad quality. Bidding strategy affects auction-time ad quality. Ad landing page experience affects auction-time ad quality. Expected clickthrough rate affects auction-time ad quality. Ad Rank affects auction-time ad quality. The correct answer is: Ad relevance affects auction-time ad quality. Ad landing page experience affects auction-time ad quality. Expected clickthrough rate affects […]

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

Make use of the expanded daily update frequency Stay focused on certain keywords Receive information on general trends Apply recommendations across multiple layers of his advertising strategy Or Receive daily updates on average position Receive tailor-made auction insights Easily prioritize across the different optimization opportunities Receive information on general trends