Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

Assets assist in providing users with which two things they want from their search queries? Select 2 Correct Responses

Relevant information Attractive imagery Product and service comparisons Information based on their moment The correct answer is: Relevant information Information based on their moment

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Target return on ad spend (tROAS) Target impression share Maximize clicks Target cost-per-acquisition (tCPA) The correct answer is: Maximize clicks.

Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?

Watching a YouTube video on rose cultivation. Searching for related gardening information. Browsing Carrie’s store website. Reading an e-mail from Carrie’s business. Download Google Ads Search Certification Exam Answers (PDF)