With an integrated system, your team can use the centralized data to trigger new actions to drive results faster. Integrating your tools improves security because your team doesn’t need to manage as many login passwords. Having all your data in one place decreases your costs by reducing the number of servers needed to store data. […]
User research is used throughout the entire GDD methodology, but it’s especially common during the strategy stage and the plan step of the continuous improvement stage. User research is primarily done when first kicking off a new GDD engagement to better understand your audience. User research is primarily done during the launch pad stage when […]
To gain a holistic view of your persona’s life throughout their journey of accomplishing their job to be done. To understand the page funnels that users are moving through on the current website to identify where they’re dropping off. To identify gaps in your content strategy by mapping out all of your current content offers […]