- A framework used by the strategist when they’re planning during the continuous improvement stage.
- A step-by-step guide for auditing and identifying improvements on your website.
- A milestone-based approach for determining when to build new pages or sections onto the website.
- A framework used by the stakeholders to determine when they should redesign a new website versus continue to optimize an existing website.
To gain a holistic view of your persona’s life throughout their journey of accomplishing their job to be done. To understand the page funnels that users are moving through on the current website to identify where they’re dropping off. To identify gaps in your content strategy by mapping out all of your current content offers […]
Which Of The Following Statements Best Describes How To Think Of The Website In Relation To Other Departments?
The website is a tool that can be used by all departments to scale and hit individual department goals. Other departments can send customers to the website to increase website visitors each month. It’s distracting to work with other departments, and the website should stay focused on the marketing team’s goals. Contact information should be […]
Why Is The “Value” Focus Area Important To Complete Early On After Launching A New Launch Pad Or Website Initiative?
If you don’t first validate that the solution you built does, in-fact, solve users’ pain points and provide value, your team might waste time optimizing something users don’t care about in the first place. The value focus area should be implemented immediately after launching the new website to ensure the business is capturing as many leads as […]