A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel. A separate strategy outside of your inbound efforts that involves sending email. A strategy for sending all types of email for your business, including sales emails and administrative emails. A strategy […]
A buyer persona is an actual representation of your customer based on real data. A buyer persona is a semi-fictional representation of your lead before they become a customer. A buyer persona is a semi-fictional representation of your ideal customer. A buyer persona is a tool you use to define your ideal customer. Download HubSpot Email Marketing Certification Exam […]