True Or False? The Best Way To Choose The Right Social Media Tool Is To Think About Your Business Goals, Then Narrow Down Your Choices Based On That Goal Criteria.

What Is One Of The Major Benefits Of Facebook Lead Ads?

Facebook will serve these ads on Pinterest in addition to Facebook. They only serve your ads to a small group of highly qualified people. The pre-filled form in Facebook makes it super easy for your audience to convert on— especially on mobile. They’re optimized for a desktop audience, which is proven to convert better than mobile users. […]

What Should You Do If Your Competitor Has A Big Public Blunder?

Send my sales team to follow up with every negative post about the incident so that we can take this opportunity to win their business. Amplify the competitor’s blunder, telling your followers “See this? We would never do this.” Maintain a helpful approach and have empathy for the company’s missteps. Reply thoughtfully and empathetically to […]

True Or False? “Earned” Media Is Exposure Your Brand Has Paid For, E.G., Advertising Or Promotions.

True False Download HubSpot Social Media Certification Exam Answers (PDF)