True or false? The success of an agency’s efforts should be measured by how many posts they can generate for your social media platforms.

Which of the following was identified as a significant change in the social media landscape?

The shift towards long-form content The rise of Facebook and Instagram The lack of social and political consciousness The decline of the attention span The correct answer is: The decline of the attention span.  

According to Jamal Meneide, which part of a short-form video is the most important?

The buildup The climax The hook The call-to-action The correct answer is: The hook.  

Select all that apply. Which element(s) are important to consider when developing your community strategy?

The type of community (shared interest or information) Potential issues like spam or trolling Visual design of the community Similar communities members belong to The correct answer is: The type of community (shared interest or information) Potential issues like spam or trolling Similar communities members belong to