True or false? The success of an agency’s efforts should be measured by how many posts they can generate for your social media platforms.

How much does the average organization spend on social media marketing per month (in US dollars)?

$200 – $350 $500 – $1,000 $6,000 – $10,500 $10,000 – $15,000 The correct answer is: $6,000 – $10,500  

How does LinkedIn’s ‘Group Identity for B2B’ work?

It tracks individuals across different websites. It groups members together based on shared professional identity attributes. It relies on third-party cookies for effective functioning. It gives individual-level tracking across sites. The correct answer is: It groups members together based on shared professional identity attributes.  

Fill in the blank: _________ is a recommended strategy to keep viewers engaged throughout a video.

Use of multimedia A lengthy introduction Use of complex jargon Using single static shots for the entire video The correct answer is: Use of multimedia.