True or false? The success of an agency’s efforts should be measured by how many posts they can generate for your social media platforms.

What is one of the key performance indicators (KPIs) for measuring the success of an online community?

Number of community moderators Geographical location of most members Number of non-active members Number of members The correct answer is: Number of members.  

According to Lately’s Kate Bradley Chernis, where should you start when thinking about the structure of a story?

The end The beginning The middle Anywhere, as it doesn’t really matter The correct answer is: The end.  

How much of your advertising budget should go towards ad spend?

10% 30% 40% 50% The correct answer is: 40%