True or false? The success of an agency’s efforts should be measured by how many posts they can generate for your social media platforms.

Which of the following is NOT a reason why a business might build a social media community?

Supporting existing business or marketing efforts Counteracting negative reviews Increasing the owner’s social media following Identifying passionate fans The correct answer is: Increasing the owner’s social media following.  

You’re the new social media manager at a start-up company. During your first strategy meeting, an enthusiastic team member suggests choosing the platform for your social media community because it’s the most popular. How do you respond?

Agree, emphasizing the importance of aligning with popular trends and starting on a platform with the largest audience base. Disagree, proposing to choose a platform with the least competition instead. Suggest a balanced approach, considering both popularity and relevance to your target audience. Insist on using the newest, least established platform to be ahead of […]

What is NOT considered a best practice while creating short-form videos?

Incorporating quizzes or interactive elements Using a mixture of visual aids and face-to-camera interaction Including viewer comments in the video Using a single, static shot for the entire video The correct answer is: Using a single, static shot for the entire video.