True or false? Social content is only used during the attract and delight stages of the inbound methodology.

There Are Certain Actions That Need To Be Taken Into Consideration For A Social Media Crisis. What’s An Action You Should Avoid?

Pausing marketing emails Sending out promotional sponsored posts and tweets during a crisis Assessing the planned blogging and campaign schedule for appropriateness Creating a blog post to address the situation as needed Download HubSpot Social Media Certification Exam Answers (PDF)

Which KPI Is Most Likely To Be A Vanity Metric?

Reach Engagement Return on Investment (ROI) Retention and loyalty Download HubSpot Social Media Certification Exam Answers (PDF)

What Do We Mean When We Say You Should Post An “80/20 Mix” On Social Media?

20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations. 80% of your social content should promote your brand, and 20% of your social content should be anything that truly interests your audience and engages them […]