Google Ads Display Certification Answers

Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns. All you have to do is provide a few inputs. What can a user input in a Smart Display campaign?

Knowledge GlassComments Off on Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns. All you have to do is provide a few inputs. What can a user input in a Smart Display campaign?
  • All channels they wish to target
  • A maximum conversion number
  • Keyword bids and modifiers
  • The images they wish to use

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

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In-Market audiences Demographic targeting Custom Affinity audiences Similar Audiences Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

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Target impression share Enhanced cost-per-click (eCPC) Maximize clicks Target return on ad spend (tROAS) Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

What is a valid recommendation that the Performance Planner can provide?

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Create alternative versions of best performing ad variations Apply specific bid adjustments to device and location targeting Add a themed group of negative keywords Set a specific target CPA (cost-per-acquisition) Download Google Ads Display Certification Exam Answers (PDF)