Google Ads Search Certification Answers

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

Knowledge GlassComments Off on Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?
  • The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
  • The higher expected click-through rate will lead to a higher Ad Rank.
  • The ad will lead to a higher cost-per-click for the advertiser.
  • The advertiser will receive more bids in the auction.

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Google Ads Search Certification Answers

You want to increase the relevance of a Google Search ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? Select 2 Correct Responses

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Changing the ad’s call-to-action statement. Posting transparency statements on the website. Selecting only relevant languages in campaign setup. Selecting distinct geographic areas. Rewriting the landing page for clarity. The correct answer is: Selecting only relevant languages in campaign setup. Selecting distinct geographic areas.
Google Ads Search Certification Answers

Which three factors impact a Search ad’s auction-time ad quality?

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Bidding strategy Ad relevance Ad Rank Expected clickthrough rate Ad landing page experience The correct answer is: Ad relevance Expected clickthrough rate Ad landing page experience
Google Ads Search Certification Answers

Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results.  Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)

Knowledge Glass

Campaign type Advertiser campaign count Size of ad group Ad relevance Advertiser bid Download Google Ads Search Certification Exam Answers (PDF)