Which searches can an ad show for broad match keyword “bike tire repair”?

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

The campaign could improve up to 25% by following the listed recommendations. The campaign is performing 25% under budget. The campaign is performing better than 75% of all search campaigns. The campaign needs a 75% improvement to be fully optimized. The correct answer is: The campaign could improve up to 25% by following the listed […]

Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?

You can use the Conversion Tracking feature in Google Ads to track the number of conversions that are generated by your broad match keywords. You can use the Keyword Planner to find new keywords that are relevant to your business and your target audience. You can implement broad match keywords by setting up a One-Click […]

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)

WidgetCo customer support Refrigerator reviews WidgetCo Smart refrigerator reviews Energy-efficient fridge WidgetCo refrigerator installation Download Google Ads Search Certification Exam Answers (PDF)