Google Ads Display Certification Answers

Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

Knowledge GlassComments Off on Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
  • Affinity Audiences
  • In-Market audiences
  • Custom Affinity audiences
  • Demographic retargeting

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

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Ad extensions Keywords Bids Ads Budgets Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

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Recommended campaign bid scaling A recommended Campaign-level Target CPA (cost-per-acquisition) A recommended average daily budget A recommended Campaign-level Target ROAS (return-on-ad-spend) Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

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Performance, auctions, and user journey complexities Budget, competition, and user thought processes Location, calls-to-action, and user conversion costs Targeting, auctions, and campaign cost-per-click Download Google Ads Display Certification Exam Answers (PDF)