RevOps improvements generally require a large investment of money.

Situation: Ruthie’s Office Furniture sells office furniture to offices that need furniture. Ruthie believes passionately that all contracts should be signed by hand, so she requires her clients to send them to her using a fax machine. This is an example of:

Adding force Removing friction Adding good friction Adding bad friction Download HubSpot Revenue Operations Certification Exam Answers (PDF)

What is the difference between a customer-in strategy and a function-out strategy?

A customer-in strategy focuses on providing an excellent experience to customers, while a function-out strategy focuses on enabling internal teams within their current confines. A customer-in strategy focuses on bringing customers into your flywheel, while a function-out strategy focuses on more mathematical approaches to increasing revenue. A customer-in strategy prioritized the needs of your customer-facing […]

What has caused RevOps to become such a popular topic in recent years?

New governmental regulations Increases in technology, data, and customer expectations A lack of operational rigor in modern startups The absence of university degree programs in operations Download HubSpot Revenue Operations Certification Exam Answers (PDF)